Cartoon Maps…

Most of you might not be familiar with the term cartoon maps but might have actually encountered them several times already. By definition, a cartoon map is an illustrated map of a certain place, be it a city or a town. The difference of cartoon map from all the other kinds of maps is that it contains caricatures and illustrations of landmarks, people, transportation, and everything in between. Cartoons are meant to catch and hold the attention of its target audience with its colorful illustrations and funny, sometimes witty, depiction of events or situations.

Maps are powerful advertisement materials. Because they are fun, colorful, and non-threatening, people respond to them positively. A good cartoon map also entertains its viewers while making its message stick to their memory for a long while. For those who want to attract attention to their business or service, cartoon maps can provide the ideal solution. 4anime

I have had ample experience in making cartoon maps. I have designed some pretty simple ones and some huge, complex ones. And I have dealt with all kinds of people from varied industries and sectors. This has allowed me the flexibility to cater to whatever creative demands the client has.

As usual, the process starts with the client telling me all that they need me to do. They do this by sending me a brief, detailing me with all every specifications they want. Cartoon maps may be built around a central theme or a central place, or might just feature several businesses that need to be promoted. Random activities may also be depicted, to provide humor or visual interest, whichever the client specifies. Depending on the complexity and size of the project, I will make the preliminary sketches on the soonest time possible. The client gets the first look and may ask to tweak a detail or two. When approval for the whole image is given, the final product is made and delivered.

The advantage of making cartoon maps is the seemingly infinite possibilities derive from it. Apart from observing relative accuracy of landmark and street placements, virtually anything can be done and included in it. Clients can choose to make caricatures of people they wished to be emphasized in their cartoon maps. Illustrations depicting business goals or organization goals can also be done. Maps can be informative or downright funny, depending on whatever concept or message the client wishes to be conveyed. Cartoon maps may contain texts to further enhance its informative quality or none at all.

As promotional strategy goes, cartoon maps are not only effective, they are also cheap compared to traditional promotions. They don’t take weeks to plan and finish. It is because of this affordability and convenience that has made cartoon maps quite popular when it comes to visual promotions.

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